Entain is a unique mix of innovation, digital leadership, and trailblazing spirit. We needed to elevate its investor communications to capture the company’s true nature, show how the company has evolved culturally and demonstrate how its people and technology deliver tangible results for investors and society.
","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/wfqo0nth/group-841.png?width=600&height=337&format=webp&quality=100&v=1d8d9a3014f4ae0","tablet":"/media/wfqo0nth/group-841.png?width=900&height=506&format=webp&quality=100&v=1d8d9a3014f4ae0","desktop":"/media/wfqo0nth/group-841.png?width=1540&height=866&format=webp&quality=100&v=1d8d9a3014f4ae0"},"alt":"Entain logo ","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/qgplsury/25455_entain_ar21_case_study16-1.png?width=600&height=337&format=webp&quality=100&v=1d8d9a41ad61010","tablet":"/media/qgplsury/25455_entain_ar21_case_study16-1.png?width=900&height=506&format=webp&quality=100&v=1d8d9a41ad61010","desktop":"/media/qgplsury/25455_entain_ar21_case_study16-1.png?width=1540&height=866&format=webp&quality=100&v=1d8d9a41ad61010"},"alt":"The pattern of the design for Entain's report on purple background","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/4ytje5y0/25455_entain_ar21_case_study6-1.png?width=300&height=375&format=webp&quality=100&v=1d8d9a3f4566930","tablet":"/media/4ytje5y0/25455_entain_ar21_case_study6-1.png?width=440&height=550&format=webp&quality=100&v=1d8d9a3f4566930","desktop":"/media/4ytje5y0/25455_entain_ar21_case_study6-1.png?width=600&height=750&format=webp&quality=100&v=1d8d9a3f4566930"},"alt":"A man in leather jacket wearing a VR set ","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"side-text","header":"Driven by a big idea","text":"Our work was led by one big idea, ‘it’s your game’, that propelled bold, dynamic content that showcased strategic progress and encapsulated the essence of what makes Entain different: proprietary technology and a strengthened sustainability charter. Powerful language delivered impactful stories in a fresh and engaging way, and a short interactive summary online invited generalist audiences into the company’s story in an accessible, bitesize way.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/50vagits/25455_entain_ar21_case_study5-1.png?width=600&height=337&format=webp&quality=100&v=1d8d9a434e8de10","tablet":"/media/50vagits/25455_entain_ar21_case_study5-1.png?width=900&height=506&format=webp&quality=100&v=1d8d9a434e8de10","desktop":"/media/50vagits/25455_entain_ar21_case_study5-1.png?width=1540&height=866&format=webp&quality=100&v=1d8d9a434e8de10"},"alt":"The design of a report page that includes a lot of people doing different activities","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"items":[{"image":{"src":{"mobile":"/media/os4blw4v/25455_entain_ar21_case_study12-1.png?rxy=0.5942575950290873,0.45005126872700446&width=600&height=337&format=webp&quality=100&v=1d8d9a3857391f0","tablet":"/media/os4blw4v/25455_entain_ar21_case_study12-1.png?rxy=0.5942575950290873,0.45005126872700446&width=900&height=506&format=webp&quality=100&v=1d8d9a3857391f0","desktop":"/media/os4blw4v/25455_entain_ar21_case_study12-1.png?rxy=0.5942575950290873,0.45005126872700446&width=1540&height=866&format=webp&quality=100&v=1d8d9a3857391f0"},"alt":"A blonde woman in a black dress folding her arms","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/fuqj3i1b/25455_entain_ar21_case_study15-1.png?rxy=0.4695966777055915,0.3142212189616253&width=600&height=337&format=webp&quality=100&v=1d8da28bbad3f70","tablet":"/media/fuqj3i1b/25455_entain_ar21_case_study15-1.png?rxy=0.4695966777055915,0.3142212189616253&width=900&height=506&format=webp&quality=100&v=1d8da28bbad3f70","desktop":"/media/fuqj3i1b/25455_entain_ar21_case_study15-1.png?rxy=0.4695966777055915,0.3142212189616253&width=1540&height=866&format=webp&quality=100&v=1d8da28bbad3f70"},"alt":"A man with white hair standing in with the background of Entain's design","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/ludhxyoy/25455_entain_ar21_case_study13-1.png?rxy=0.35470056491281143,0.41730034496828516&width=300&height=375&format=webp&quality=100&v=1d8d9a399e5cae0","tablet":"/media/ludhxyoy/25455_entain_ar21_case_study13-1.png?rxy=0.35470056491281143,0.41730034496828516&width=440&height=550&format=webp&quality=100&v=1d8d9a399e5cae0","desktop":"/media/ludhxyoy/25455_entain_ar21_case_study13-1.png?rxy=0.35470056491281143,0.41730034496828516&width=600&height=750&format=webp&quality=100&v=1d8d9a399e5cae0"},"alt":"A middle-aged man in suit folding his arms ","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"side-text","header":"Reflecting uniqueness","text":"The report showcased Entain as a true digital leader, engaging audiences in its story with content and a style that matched what it uniquely is and stands for. By communicating its strengthened governance, strategic progress and technology in an unmistakably Entain way, we were able to show the responsible, collaborative side of the business in action.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/3knbwuwn/entain_01.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8d5d353b2f0","tablet":"/media/3knbwuwn/entain_01.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8d5d353b2f0","desktop":"/media/3knbwuwn/entain_01.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8d5d353b2f0"},"alt":"Entain 01","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/eeunma2w/entain_02.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8d5d3c623d0","tablet":"/media/eeunma2w/entain_02.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8d5d3c623d0","desktop":"/media/eeunma2w/entain_02.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8d5d3c623d0"},"alt":"Entain 02","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"related-work","title":"See the work we do","link":{"text":"View all","href":"/work"},"items":[{"title":"Weir","href":"https://app-rycomv2-qa.azurewebsites.net/work/weir/celebrating-150-years-of-leadership","image":{"src":{"mobile":"/media/v33boihl/weir_carousel-2.png?width=600&height=337&format=webp&quality=100&v=1d8d740068de170","tablet":"/media/v33boihl/weir_carousel-2.png?width=900&height=506&format=webp&quality=100&v=1d8d740068de170","desktop":"/media/v33boihl/weir_carousel-2.png?width=1540&height=866&format=webp&quality=100&v=1d8d740068de170"},"alt":"Weir Carousel 2","customCursor":null}},{"title":"Smith + Nephew","href":"https://app-rycomv2-qa.azurewebsites.net/work/smith-plus-nephew/reporting-on-positive-real-world-impact","image":{"src":{"mobile":"/media/5flpip0x/splusn_carousel-2.png?width=600&height=337&format=webp&quality=100&v=1d8d985e98142f0","tablet":"/media/5flpip0x/splusn_carousel-2.png?width=900&height=506&format=webp&quality=100&v=1d8d985e98142f0","desktop":"/media/5flpip0x/splusn_carousel-2.png?width=1540&height=866&format=webp&quality=100&v=1d8d985e98142f0"},"alt":"A design system of Smith + Nephew's report with colour, font and pictures of the stakeholders ","customCursor":null}},{"title":"Investec","href":"https://app-rycomv2-qa.azurewebsites.net/work/investec/reinforcing-connections-during-the-pandemic","image":{"src":{"mobile":"/media/b2opvvnj/investec_zebra.png?width=600&height=337&format=webp&quality=100&v=1d8d98af5ee2990","tablet":"/media/b2opvvnj/investec_zebra.png?width=900&height=506&format=webp&quality=100&v=1d8d98af5ee2990","desktop":"/media/b2opvvnj/investec_zebra.png?width=1540&height=866&format=webp&quality=100&v=1d8d98af5ee2990"},"alt":"A shot from the back of a zebra","customCursor":null}},{"title":"SGS","href":"https://app-rycomv2-qa.azurewebsites.net/work/sgs/reclaiming-purpose-building-differentiation","image":{"src":{"mobile":"/media/zbklli3b/sgs_apple-pay.png?width=600&height=337&format=webp&quality=100&v=1d8d9882127dd70","tablet":"/media/zbklli3b/sgs_apple-pay.png?width=900&height=506&format=webp&quality=100&v=1d8d9882127dd70","desktop":"/media/zbklli3b/sgs_apple-pay.png?width=1540&height=866&format=webp&quality=100&v=1d8d9882127dd70"},"alt":"Contactless payment by a mobile device","customCursor":null}},{"title":"Microsoft","href":"https://app-rycomv2-qa.azurewebsites.net/work/microsoft/communicating-historic-environmental-commitments","image":{"src":{"mobile":"/media/2s0mqhwt/microsof_report-cover.png?width=600&height=337&format=webp&quality=100&v=1d8d99a67628350","tablet":"/media/2s0mqhwt/microsof_report-cover.png?width=900&height=506&format=webp&quality=100&v=1d8d99a67628350","desktop":"/media/2s0mqhwt/microsof_report-cover.png?width=1540&height=866&format=webp&quality=100&v=1d8d99a67628350"},"alt":"The cover page of the sustainability report with the scene of aurora ","customCursor":null}}]}],"pageType":"caseStudyPage","id":1225,"languageCode":"en-US","pageName":"Elevating a responsible, trailblazing spirit","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about us","description":"Here is some text","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"what we do","description":"In today's world, businesses and organisations need effective, impactful and meaningful solutions to an ever broadening range of issues.","boldWords":[],"href":"/what-we-do","id":"3798","nodes":[{"label":"Driving sustainability in business","description":"","boldWords":["sustainability"],"href":"/what-we-do/driving-sustainability-in-business","id":"3801","nodes":[]},{"label":"Building brands that work","description":"","boldWords":["brands"],"href":"/what-we-do/building-brands-that-work","id":"3803","nodes":[]},{"label":"Crafting transparent reporting","description":"Adding in a sharing description over here for the purposes of testing the navigation","boldWords":["reporting"],"href":"/what-we-do/crafting-transparent-reporting","id":"3799","nodes":[]},{"label":"Creating dynamic digital experiences","description":"","boldWords":["digital"],"href":"/what-we-do/creating-dynamic-digital-experiences","id":"3800","nodes":[]},{"label":"Designing campaigns that drive change","description":"","boldWords":["campaigns"],"href":"/what-we-do/designing-campaigns-that-drive-change","id":"3802","nodes":[]},{"label":"Producing powerful film & animation","description":"","boldWords":["film & animation"],"href":"/what-we-do/producing-powerful-film-animation","id":"3804","nodes":[]},{"label":"Making employee engagement","description":"","boldWords":["employee engagement"],"href":"/what-we-do/making-employee-engagement","id":"3805","nodes":[]}]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"1225"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us - QA test","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LcuyY4bAAAAAE2OzRFfA7vDWyohfZXyl2uTuHLa","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://goo.gl/maps/xY6429GTnEGuvd9R8","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Elevating a responsible, trailblazing spirit","description":"Entain is a unique mix of innovation, digital leadership, and trailblazing spirit. We needed to elevate its investor communications to capture the company’s true nature, show how the company has evolved culturally and demonstrate how its people and technology deliver tangible results for investors and society.","keywords":"Entain, investor communications, strategic process, reporting, radley yeldar","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Elevating a responsible, trailblazing spirit"},{"property":"og:description","content":"Entain is a unique mix of innovation, digital leadership, and trailblazing spirit. We needed to elevate its investor communications to capture the company’s true nature, show how the company has evolved culturally and demonstrate how its people and technology deliver tangible results for investors and society."},{"property":"og:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/wfqo0nth/group-841.png?width=600&format=webp&quality=100&v=1d8d9a3014f4ae0"},{"property":"og:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/entain/elevating-a-responsible-trailblazing-spirit"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Elevating a responsible, trailblazing spirit"},{"name":"twitter:description","content":"Entain is a unique mix of innovation, digital leadership, and trailblazing spirit. We needed to elevate its investor communications to capture the company’s true nature, show how the company has evolved culturally and demonstrate how its people and technology deliver tangible results for investors and society."},{"name":"twitter:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/wfqo0nth/group-841.png?width=600&format=webp&quality=100&v=1d8d9a3014f4ae0"},{"name":"twitter:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/entain/elevating-a-responsible-trailblazing-spirit"}]},"contactPopup":{"showPopup":false,"popupTitle":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"Contact us on people@ry.com
","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"Read our full cookie policy.
","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}