A much-publicised demerger for GSK saw the pharma giant refocus its ambitions on leading in R&D and technology. In advance, GSK challenged RY to reinvigorate its corporate website to reflect this bold new direction. The process wouldn’t be straightforward: the website needed to be developed at speed through a process that would consult 150 internal stakeholders along the way.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/tqbmxfcg/gsk_hero.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/sqlnfuil/gsk_element.png?width=600&height=337&format=webp&quality=100&v=1d8d9972f71b5e0","tablet":"/media/sqlnfuil/gsk_element.png?width=900&height=506&format=webp&quality=100&v=1d8d9972f71b5e0","desktop":"/media/sqlnfuil/gsk_element.png?width=1540&height=866&format=webp&quality=100&v=1d8d9972f71b5e0"},"alt":"The design of the arrow and the bracket symbol on GSK website ","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Fluid experiences, captivated audiences","text":"Persona, SEO and analytics data painted a rich picture of the journeys GSK users took through the existing site. This enabled us to profile audience groups and develop a responsive site architecture that would highlight the content that matters most. From there we designed a new, category-defining website that delivers fluid, dynamic experiences for all users. Living, breathing design and Netflix-style content bring palpable energy to every user experience, echoing GSK’s progressive, forward-looking nature.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/dgypdcqo/gsk_web-demo.png?width=600&height=337&format=webp&quality=100&v=1d8d99700f2c970","tablet":"/media/dgypdcqo/gsk_web-demo.png?width=900&height=506&format=webp&quality=100&v=1d8d99700f2c970","desktop":"/media/dgypdcqo/gsk_web-demo.png?width=1540&height=866&format=webp&quality=100&v=1d8d99700f2c970"},"alt":"The design of different content sections on the GSK website ","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/kb0i1ljl/gsk-carousel.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":" A category-defining website","text":"The website received overwhelmingly positive feedback since launch, including recognition from the Digital Impact Awards and two Gold wins for Best Corporate Website at the Corporate & Financial and IR Society Awards.
\n\n
The site sits at the heart of GSK’s corporate communications and reflects the organisation’s renewed strategy, culture, and powerful purpose. The establishment of a formalised design system has also empowered us to roll out the site’s digital experience across GSK’s local sites, digital products and internal channels.
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