As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform. With a brand execution that was inconsistent and often conflicting, the ILO’s relevance and influence was at risk.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/4vfjf5u2/screenshot-2022-03-21-at-1552-1.png?width=600&height=337&format=webp&quality=100&v=1d8da2a1b8c70e0","tablet":"/media/4vfjf5u2/screenshot-2022-03-21-at-1552-1.png?width=900&height=506&format=webp&quality=100&v=1d8da2a1b8c70e0","desktop":"/media/4vfjf5u2/screenshot-2022-03-21-at-1552-1.png?width=1540&height=866&format=webp&quality=100&v=1d8da2a1b8c70e0"},"alt":"The process of making the new ILO logo","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/dc1a01yh/ilo_vi_animation_1166x6562-1.png?width=600&height=337&format=webp&quality=100&v=1d8d96c17bb35f0","tablet":"/media/dc1a01yh/ilo_vi_animation_1166x6562-1.png?width=900&height=506&format=webp&quality=100&v=1d8d96c17bb35f0","desktop":"/media/dc1a01yh/ilo_vi_animation_1166x6562-1.png?width=1540&height=866&format=webp&quality=100&v=1d8d96c17bb35f0"},"alt":"ILO VI Animation 2","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"The leading authority for workers’ rights","text":"We developed a powerful brand strategy that cemented ILO’s position as global leaders in the world of work. Our creative took this forward through the lens of the three-way partnership between governments, workers and employers that ILO manage and nurture. We enhanced the iconic logo and simplified a complex brand architecture. The triangular visual identity, a clear symbol of the strength of that partnership, made sure the brand worked right across the incredible breadth and depth of ILO’s remit and coverage.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/j5iafmlq/ilo-animation-1-comp-1440x810.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"items":[{"video":{"provider":"hosted","id":"/media/npdfhccp/ilo-animation-2patterns-452x565.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":false,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video"},{"video":{"provider":"hosted","id":"/media/3emdjux0/ilo_vi_animation_logo_lightblue_705x397.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":false,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video"},{"video":{"provider":"hosted","id":"/media/blmjv0sv/ilo_vi_animation_icons_565x318.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":false,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"side-text","header":"The fight for decent work continues","text":"The ILO is now equipped to communicate as one unified, global agency with a wide-ranging remit. Critically, this work has empowered a series of brave, powerful campaign activations to help the ILO in its continued fight for decent work for everyone, everywhere.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/dolfwy3d/ilo-animation-3-tvmockup-1440x810-v2.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":false,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"items":[{"image":{"src":{"mobile":"/media/pmrew1pb/screenshot-2022-03-21-at-1636-3.png?rxy=0.28222587758557866,0.4527361042695884&width=600&height=337&format=webp&quality=100&v=1d8d9a31d1b88b0","tablet":"/media/pmrew1pb/screenshot-2022-03-21-at-1636-3.png?rxy=0.28222587758557866,0.4527361042695884&width=900&height=506&format=webp&quality=100&v=1d8d9a31d1b88b0","desktop":"/media/pmrew1pb/screenshot-2022-03-21-at-1636-3.png?rxy=0.28222587758557866,0.4527361042695884&width=1540&height=866&format=webp&quality=100&v=1d8d9a31d1b88b0"},"alt":"the mockup of ILO new branding on a tote bag","customCursor":null},"mediaType":"image"},{"video":{"provider":"hosted","id":"/media/yntbzwul/ilo_vi_animation_iphonemockup_705x3973_1.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":false,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video"},{"image":{"src":{"mobile":"/media/oq2dkjcg/ilo_vi_animation_705x3972-2.png?width=300&height=375&format=webp&quality=100&v=1d8c9e3be6d6870","tablet":"/media/oq2dkjcg/ilo_vi_animation_705x3972-2.png?width=440&height=550&format=webp&quality=100&v=1d8c9e3be6d6870","desktop":"/media/oq2dkjcg/ilo_vi_animation_705x3972-2.png?width=600&height=750&format=webp&quality=100&v=1d8c9e3be6d6870"},"alt":"ILO women and work","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/2eojd023/ilo_vi_static_1440x810-1.png?width=600&height=337&format=webp&quality=100&v=1d8d9a36c642a30","tablet":"/media/2eojd023/ilo_vi_static_1440x810-1.png?width=900&height=506&format=webp&quality=100&v=1d8d9a36c642a30","desktop":"/media/2eojd023/ilo_vi_static_1440x810-1.png?width=1540&height=866&format=webp&quality=100&v=1d8d9a36c642a30"},"alt":"the demo of ILO's design for social media post on Instagram","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/av2ld42i/ilo_vi_static_1166x6562.jpg?width=600&height=337&format=webp&quality=100&v=1d8c4522ede90d0","tablet":"/media/av2ld42i/ilo_vi_static_1166x6562.jpg?width=900&height=506&format=webp&quality=100&v=1d8c4522ede90d0","desktop":"/media/av2ld42i/ilo_vi_static_1166x6562.jpg?width=1540&height=866&format=webp&quality=100&v=1d8c4522ede90d0"},"alt":"ILO VI Static 1166X6562","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"related-work","title":"See the work we do ","link":{"text":"View all","href":"/work"},"items":[{"title":"Syngenta Plinazolin","href":"https://app-rycomv2-qa.azurewebsites.net/work/syngenta-plinazolin/a-new-sustainable-standard-in-pest-control","image":{"src":{"mobile":"/media/twynieko/plin_man.png?width=600&height=337&format=webp&quality=100&v=1d8d9841565c050","tablet":"/media/twynieko/plin_man.png?width=900&height=506&format=webp&quality=100&v=1d8d9841565c050","desktop":"/media/twynieko/plin_man.png?width=1540&height=866&format=webp&quality=100&v=1d8d9841565c050"},"alt":"A man on a vegetable field with Plinazolin's slogan Fewer sprays greater quality ","customCursor":null}},{"title":"Syngenta X-Terra","href":"https://app-rycomv2-qa.azurewebsites.net/work/syngenta-x-terra/building-leadership-on-global-food-security","image":{"src":{"mobile":"/media/sz2d4wu4/syngenta_collage.png?width=600&height=337&format=webp&quality=100&v=1d8d99410f2e290","tablet":"/media/sz2d4wu4/syngenta_collage.png?width=900&height=506&format=webp&quality=100&v=1d8d99410f2e290","desktop":"/media/sz2d4wu4/syngenta_collage.png?width=1540&height=866&format=webp&quality=100&v=1d8d99410f2e290"},"alt":"The design system of Syngenta X-Terra with colour, icon and logo","customCursor":null}},{"title":"ViiV","href":"https://app-rycomv2-qa.azurewebsites.net/work/viiv/a-vibrant-new-identity-in-the-fight-against-hiv-and-aids","image":{"src":{"mobile":"/media/iatnshlt/viiv_hero.png?width=600&height=337&format=webp&quality=100&v=1d8d99f60a23420","tablet":"/media/iatnshlt/viiv_hero.png?width=900&height=506&format=webp&quality=100&v=1d8d99f60a23420","desktop":"/media/iatnshlt/viiv_hero.png?width=1540&height=866&format=webp&quality=100&v=1d8d99f60a23420"},"alt":"two women happily hugging each other","customCursor":null}},{"title":"Bayes","href":"https://app-rycomv2-qa.azurewebsites.net/work/bayes/an-inclusive-naming-process-to-handle-a-sensitive-issue","image":{"src":{"mobile":"/media/qivhuyjk/bayes_hero.png?width=600&height=337&format=webp&quality=100&v=1d8d99dc7284e70","tablet":"/media/qivhuyjk/bayes_hero.png?width=900&height=506&format=webp&quality=100&v=1d8d99dc7284e70","desktop":"/media/qivhuyjk/bayes_hero.png?width=1540&height=866&format=webp&quality=100&v=1d8d99dc7284e70"},"alt":"the new sign of the university when changing to the new name","customCursor":null}}]}],"pageType":"caseStudyPage","id":1254,"languageCode":"en-US","pageName":"Cementing global leadership on labour rights","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about us","description":"Here is some text","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"what we do","description":"In today's world, businesses and organisations need effective, impactful and meaningful solutions to an ever broadening range of issues.","boldWords":[],"href":"/what-we-do","id":"3798","nodes":[{"label":"Driving sustainability in business","description":"","boldWords":["sustainability"],"href":"/what-we-do/driving-sustainability-in-business","id":"3801","nodes":[]},{"label":"Building brands that work","description":"","boldWords":["brands"],"href":"/what-we-do/building-brands-that-work","id":"3803","nodes":[]},{"label":"Crafting transparent reporting","description":"Adding in a sharing description over here for the purposes of testing the navigation","boldWords":["reporting"],"href":"/what-we-do/crafting-transparent-reporting","id":"3799","nodes":[]},{"label":"Creating dynamic digital experiences","description":"","boldWords":["digital"],"href":"/what-we-do/creating-dynamic-digital-experiences","id":"3800","nodes":[]},{"label":"Designing campaigns that drive change","description":"","boldWords":["campaigns"],"href":"/what-we-do/designing-campaigns-that-drive-change","id":"3802","nodes":[]},{"label":"Producing powerful film & animation","description":"","boldWords":["film & animation"],"href":"/what-we-do/producing-powerful-film-animation","id":"3804","nodes":[]},{"label":"Making employee engagement","description":"","boldWords":["employee engagement"],"href":"/what-we-do/making-employee-engagement","id":"3805","nodes":[]}]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"1254"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us - QA test","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LcuyY4bAAAAAE2OzRFfA7vDWyohfZXyl2uTuHLa","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://goo.gl/maps/xY6429GTnEGuvd9R8","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Cementing global leadership on labour rights","description":"As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform.","keywords":"ILO, International Labour Organization, powerful campaign activations, brand strategy, radley yeldar","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Cementing global leadership on labour rights"},{"property":"og:description","content":"As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform."},{"property":"og:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/bz0hnr5s/ilo_vi_static_1166x656-1.png?width=600&format=webp&quality=100&v=1d8d9a3518e3340"},{"property":"og:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/ilo/cementing-global-leadership-on-labour-rights"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Cementing global leadership on labour rights"},{"name":"twitter:description","content":"As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform."},{"name":"twitter:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/bz0hnr5s/ilo_vi_static_1166x656-1.png?width=600&format=webp&quality=100&v=1d8d9a3518e3340"},{"name":"twitter:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/ilo/cementing-global-leadership-on-labour-rights"}]},"contactPopup":{"showPopup":false,"popupTitle":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"Contact us on people@ry.com
","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"Read our full cookie policy.
","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}