Marel are an Icelandic technology company, producing data led food processing machinery, operating in 32 countries, across 6 continents with 7,000 employees.
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A business growing at pace in a difficult time (mid pandemic), Marel wanted to help its people unite behind a common goal, whilst encouraging people to focus on their mental and physical health. We developed a global movement challenge that all colleagues, in both field, factories and offices could partake whilst sharing stories across the globe.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/pgldxbf0/marel_running-icon.png?width=600&height=337&format=webp&quality=100&v=1d8d98f8592c9d0","tablet":"/media/pgldxbf0/marel_running-icon.png?width=900&height=506&format=webp&quality=100&v=1d8d98f8592c9d0","desktop":"/media/pgldxbf0/marel_running-icon.png?width=1540&height=866&format=webp&quality=100&v=1d8d98f8592c9d0"},"alt":"The iconography of people running together ","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"It’s all about endorphins","text":"With a focus on raising endorphins and connections through movement, no matter how big or small, ‘Move the Globe’ became a rallying cry, which saw colleagues join forces to walk, run, swim, skate or cycle, to collectively (and figuratively!) travel 40,075km, resulting in $100k being raised for the International Red Cross.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/fbclf5zc/marel-carousel-v1.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/lujbourn/marel-charactermodule-v9.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"‘Move the Globe’","text":"The concept was key in uniting colleagues across continents, allowing us to visually track progress around a virtual globe, highlighting activity in each region as we hit key milestones. To ensure inclusivity, collateral was produced in 7 languages and imagery celebrated the diversity of colleagues in the business. Visually we pushed the brands internal VI using illustration, allowing user generated content to add the ‘human’ element.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/wx0f4b2z/marel_collage.png?width=600&height=337&format=webp&quality=100&v=1d8d991f321e600","tablet":"/media/wx0f4b2z/marel_collage.png?width=900&height=506&format=webp&quality=100&v=1d8d991f321e600","desktop":"/media/wx0f4b2z/marel_collage.png?width=1540&height=866&format=webp&quality=100&v=1d8d991f321e600"},"alt":"Employees of Marel from different countries joined and recorded themselves doing the challenge","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Achieving our goals","text":"Goal 1 – Unite employees globally: 1/3 of all Marel employees took part in the challenge and all 32 countries participated, with over 500 videos and pictures shared across internal and external channels.
Goal 2 - Get employees moving and feeling good: 2,500 people collectively travelled 200,375km, equal to 5 x around the globe, averaging 80 miles per person, raising $100k for the International Red Cross.
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