The Crown Estate is a global leader in offshore wind and marine aggregate data. In 2013, it established the Marine Data Exchange, an open-source platform housing data to help manage seabed planning. But there was a problem: the sheer volume of data collected had far outgrown the original site. Functionality had moved on too. The site was the only source of comprehensive data on the UK’s seabed – data vital to a whole range of critical applications for both today and the future. It had to right.
","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/h3lb4qw3/mde_02-min.png?width=600&height=337&format=webp&quality=100&v=1d8f9cbff3c9f70","tablet":"/media/h3lb4qw3/mde_02-min.png?width=900&height=506&format=webp&quality=100&v=1d8f9cbff3c9f70","desktop":"/media/h3lb4qw3/mde_02-min.png?width=1540&height=866&format=webp&quality=100&v=1d8f9cbff3c9f70"},"alt":"MDE 02 Min","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/lw5cgo2p/mde_04-min.png?width=600&height=337&format=webp&quality=100&v=1d8f9cc033be090","tablet":"/media/lw5cgo2p/mde_04-min.png?width=900&height=506&format=webp&quality=100&v=1d8f9cc033be090","desktop":"/media/lw5cgo2p/mde_04-min.png?width=1540&height=866&format=webp&quality=100&v=1d8f9cc033be090"},"alt":"MDE 04 Min","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/xstp3hb4/mde_03-min.png?width=300&height=375&format=webp&quality=100&v=1d8f9cc01a477b0","tablet":"/media/xstp3hb4/mde_03-min.png?width=440&height=550&format=webp&quality=100&v=1d8f9cc01a477b0","desktop":"/media/xstp3hb4/mde_03-min.png?width=600&height=750&format=webp&quality=100&v=1d8f9cc01a477b0"},"alt":"MDE 03 Min","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"side-text","header":"Back to basics ","text":"Interviews with countless stakeholders and comprehensive user testing informed a new UX structure and improvements in user flows and wireframes. We developed an information hierarchy and surfaced top themes sorted by keyword and date. We also created a suggestive, keyword-driven search, and undertook multiple rounds of tagging exercises. All this and more was designed to make data more manageable, easy to connect with, and useful.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/zlfmsvzz/mde_06-min.png?width=600&height=337&format=webp&quality=100&v=1d8f9cc06917430","tablet":"/media/zlfmsvzz/mde_06-min.png?width=900&height=506&format=webp&quality=100&v=1d8f9cc06917430","desktop":"/media/zlfmsvzz/mde_06-min.png?width=1540&height=866&format=webp&quality=100&v=1d8f9cc06917430"},"alt":"MDE 06 Min","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/kjqfclys/mde-screenrecording-1160x652-v2.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Better experiences, constant improvement ","text":"The new Marine Data Exchange site offers a simplified, engaging experience. It now invites people in and makes sure they understand the data, where it comes from and how it is collected. Crucially, users can quickly the data they’re looking for. With an eye on the future, we have set up Hot Jar to map user behaviours and generate the analytics that empowers us to constantly improve the service.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/di1fefqj/mde_05.png?width=600&height=337&format=webp&quality=100&v=1d90fb8ed618290","tablet":"/media/di1fefqj/mde_05.png?width=900&height=506&format=webp&quality=100&v=1d90fb8ed618290","desktop":"/media/di1fefqj/mde_05.png?width=1540&height=866&format=webp&quality=100&v=1d90fb8ed618290"},"alt":"MDE 05","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"related-work","title":"See the work we do","link":{"text":"View all","href":"/work"},"items":[{"title":"GSK","href":"https://app-rycomv2-qa.azurewebsites.net/work/gsk/reflecting-a-bold-new-era-through-digital-experience","image":{"src":{"mobile":"/media/orkfa2ju/gsk_carousel-2.png?width=600&height=337&format=webp&quality=100&v=1d8d996cb7dca10","tablet":"/media/orkfa2ju/gsk_carousel-2.png?width=900&height=506&format=webp&quality=100&v=1d8d996cb7dca10","desktop":"/media/orkfa2ju/gsk_carousel-2.png?width=1540&height=866&format=webp&quality=100&v=1d8d996cb7dca10"},"alt":"The display of GSK's new website on a mobile device ","customCursor":null}},{"title":"ArcelorMittal","href":"https://app-rycomv2-qa.azurewebsites.net/work/arcelormittal/futureproofing-digital-experience","image":{"src":{"mobile":"/media/vgndxbq5/desktop-chapter-module-example-01-1.png?width=600&height=337&format=webp&quality=100&v=1d8d96a78d02fa0","tablet":"/media/vgndxbq5/desktop-chapter-module-example-01-1.png?width=900&height=506&format=webp&quality=100&v=1d8d96a78d02fa0","desktop":"/media/vgndxbq5/desktop-chapter-module-example-01-1.png?width=1540&height=866&format=webp&quality=100&v=1d8d96a78d02fa0"},"alt":"ArcelorMittal's website chapter module with text and icon presenting the process of making steel ","customCursor":null}},{"title":"Northumbrian Water","href":"https://app-rycomv2-qa.azurewebsites.net/work/northumbrian-water/creating-seamless-digital-experiences","image":{"src":{"mobile":"/media/y5abuidr/nw_mobile.png?width=600&height=337&format=webp&quality=100&v=1d8d99d56fddc00","tablet":"/media/y5abuidr/nw_mobile.png?width=900&height=506&format=webp&quality=100&v=1d8d99d56fddc00","desktop":"/media/y5abuidr/nw_mobile.png?width=1540&height=866&format=webp&quality=100&v=1d8d99d56fddc00"},"alt":"the display of the website when users sign in with their accounts on a mobile device","customCursor":null}}]}],"pageType":"caseStudyPage","id":1215,"languageCode":"en-US","pageName":"A site that tames data and serves the UK","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about us","description":"Here is some text","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"what we do","description":"In today's world, businesses and organisations need effective, impactful and meaningful solutions to an ever broadening range of issues.","boldWords":[],"href":"/what-we-do","id":"3798","nodes":[{"label":"Driving sustainability in business","description":"","boldWords":["sustainability"],"href":"/what-we-do/driving-sustainability-in-business","id":"3801","nodes":[]},{"label":"Building brands that work","description":"","boldWords":["brands"],"href":"/what-we-do/building-brands-that-work","id":"3803","nodes":[]},{"label":"Crafting transparent reporting","description":"Adding in a sharing description over here for the purposes of testing the navigation","boldWords":["reporting"],"href":"/what-we-do/crafting-transparent-reporting","id":"3799","nodes":[]},{"label":"Creating dynamic digital experiences","description":"","boldWords":["digital"],"href":"/what-we-do/creating-dynamic-digital-experiences","id":"3800","nodes":[]},{"label":"Designing campaigns that drive change","description":"","boldWords":["campaigns"],"href":"/what-we-do/designing-campaigns-that-drive-change","id":"3802","nodes":[]},{"label":"Producing powerful film & animation","description":"","boldWords":["film & animation"],"href":"/what-we-do/producing-powerful-film-animation","id":"3804","nodes":[]},{"label":"Making employee engagement","description":"","boldWords":["employee engagement"],"href":"/what-we-do/making-employee-engagement","id":"3805","nodes":[]}]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"1215"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us - QA test","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LcuyY4bAAAAAE2OzRFfA7vDWyohfZXyl2uTuHLa","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://goo.gl/maps/xY6429GTnEGuvd9R8","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"A site that tames data and serves the UK","description":"The Crown Estate is a global leader in offshore wind and marine aggregate data. In 2013, it established the Marine Data Exchange, an open-source platform housing data to help manage seabed planning.","keywords":"Offshore, wind, The Crown Estate, seabed, data, seabed and coast, wind farm, radley yeldar","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"A site that tames data and serves the UK"},{"property":"og:description","content":"The Crown Estate is a global leader in offshore wind and marine aggregate data. In 2013, it established the Marine Data Exchange, an open-source platform housing data to help manage seabed planning."},{"property":"og:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/g0nlix1i/mde_hero-min.png?width=600&format=webp&quality=100&v=1d8f9cc0b275000"},{"property":"og:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/mde/a-site-that-tames-data-and-serves-the-uk"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"A site that tames data and serves the UK"},{"name":"twitter:description","content":"The Crown Estate is a global leader in offshore wind and marine aggregate data. In 2013, it established the Marine Data Exchange, an open-source platform housing data to help manage seabed planning."},{"name":"twitter:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/g0nlix1i/mde_hero-min.png?width=600&format=webp&quality=100&v=1d8f9cc0b275000"},{"name":"twitter:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/mde/a-site-that-tames-data-and-serves-the-uk"}]},"contactPopup":{"showPopup":false,"popupTitle":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"Contact us on people@ry.com
","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"Read our full cookie policy.
","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}