From forestry sites to chemical plants, Mondi’s Uncoated Fine Paper (UFP) sites cover a breadth of countries, languages, cultures and working environments. While many of these sites had strong cultures of safety, accidents were still happening and, when they did, it was often within the contractor workforce. This suggested that, for some, the importance of personal safety still wasn’t resonating.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/ktmergjn/mondi_safety.jpg?width=600&height=337&format=webp&quality=100&v=1d9105bd8f2cf00","tablet":"/media/ktmergjn/mondi_safety.jpg?width=900&height=506&format=webp&quality=100&v=1d9105bd8f2cf00","desktop":"/media/ktmergjn/mondi_safety.jpg?width=1540&height=866&format=webp&quality=100&v=1d9105bd8f2cf00"},"alt":"Mondi Safety","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Making it personal ","text":"We spoke to staff at every level and at every site to build a thorough understanding of the barriers and enablers of safe behaviours across Mondi. While working practices differed, one thing did not: everyone had their own personal reason to be safe. Our creative approach framed the importance of safety in these individual reasons – from being there for family to participating in sports – and allowed us to position safety as something that enables good times rather than getting in the way.
","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/781401144","configuration":{"autoplay":false,"loop":true,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/ht2lqw45/screenshot-2022-12-15-at-094127.png?width=600&height=337&format=webp&quality=100&v=1d910697f782110","tablet":"/media/ht2lqw45/screenshot-2022-12-15-at-094127.png?width=900&height=506&format=webp&quality=100&v=1d910697f782110","desktop":"/media/ht2lqw45/screenshot-2022-12-15-at-094127.png?width=1540&height=866&format=webp&quality=100&v=1d910697f782110"},"alt":"Mondi Health and Safety teaser","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":"Play film"}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"A safer workforce","text":"Mondi sites have been energised and engaged by the fresh approach, with managers empowered to use their imagination as they localised creative assets. With a refreshed and reimagined safety campaign, Mondi are ready to continue to their journey to a safer workforce.
","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/bnsfhov2/mondi_02.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8d3c752a620","tablet":"/media/bnsfhov2/mondi_02.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8d3c752a620","desktop":"/media/bnsfhov2/mondi_02.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8d3c752a620"},"alt":"Mondi 02","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/244ofjnr/mondi_03.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8d3c7a58110","tablet":"/media/244ofjnr/mondi_03.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8d3c7a58110","desktop":"/media/244ofjnr/mondi_03.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8d3c7a58110"},"alt":"Mondi 03","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/v3plfmqr/mondi_05.jpg?width=300&height=375&format=webp&quality=100&v=1d8f8d3c7ff12c0","tablet":"/media/v3plfmqr/mondi_05.jpg?width=440&height=550&format=webp&quality=100&v=1d8f8d3c7ff12c0","desktop":"/media/v3plfmqr/mondi_05.jpg?width=600&height=750&format=webp&quality=100&v=1d8f8d3c7ff12c0"},"alt":"Mondi 05","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"related-work","title":"See the work we do ","link":{"text":"View all","href":"/work"},"items":[{"title":"Wates","href":"https://app-rycomv2-qa.azurewebsites.net/work/wates/breaking-biases-and-tackling-microaggressions","image":{"src":{"mobile":"/media/ayvhp4in/wates_case-study_images_hero_1440-x-810px.jpg?width=600&height=337&format=webp&quality=100&v=1d8e478f6060df0","tablet":"/media/ayvhp4in/wates_case-study_images_hero_1440-x-810px.jpg?width=900&height=506&format=webp&quality=100&v=1d8e478f6060df0","desktop":"/media/ayvhp4in/wates_case-study_images_hero_1440-x-810px.jpg?width=1540&height=866&format=webp&quality=100&v=1d8e478f6060df0"},"alt":"Wates Hero","customCursor":null}},{"title":"Marel","href":"https://app-rycomv2-qa.azurewebsites.net/work/marel/move-the-globe","image":{"src":{"mobile":"/media/ibun2cd5/marel_walking-icon.png?width=600&height=337&format=webp&quality=100&v=1d8d98f73340790","tablet":"/media/ibun2cd5/marel_walking-icon.png?width=900&height=506&format=webp&quality=100&v=1d8d98f73340790","desktop":"/media/ibun2cd5/marel_walking-icon.png?width=1540&height=866&format=webp&quality=100&v=1d8d98f73340790"},"alt":"The iconography of two people walking ","customCursor":null}}]}],"pageType":"caseStudyPage","id":2090,"languageCode":"en-US","pageName":"Making the importance of safety personal","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about us","description":"Here is some text","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"what we do","description":"In today's world, businesses and organisations need effective, impactful and meaningful solutions to an ever broadening range of issues.","boldWords":[],"href":"/what-we-do","id":"3798","nodes":[{"label":"Driving sustainability in business","description":"","boldWords":["sustainability"],"href":"/what-we-do/driving-sustainability-in-business","id":"3801","nodes":[]},{"label":"Building brands that work","description":"","boldWords":["brands"],"href":"/what-we-do/building-brands-that-work","id":"3803","nodes":[]},{"label":"Crafting transparent reporting","description":"Adding in a sharing description over here for the purposes of testing the navigation","boldWords":["reporting"],"href":"/what-we-do/crafting-transparent-reporting","id":"3799","nodes":[]},{"label":"Creating dynamic digital experiences","description":"","boldWords":["digital"],"href":"/what-we-do/creating-dynamic-digital-experiences","id":"3800","nodes":[]},{"label":"Designing campaigns that drive change","description":"","boldWords":["campaigns"],"href":"/what-we-do/designing-campaigns-that-drive-change","id":"3802","nodes":[]},{"label":"Producing powerful film & animation","description":"","boldWords":["film & animation"],"href":"/what-we-do/producing-powerful-film-animation","id":"3804","nodes":[]},{"label":"Making employee engagement","description":"","boldWords":["employee engagement"],"href":"/what-we-do/making-employee-engagement","id":"3805","nodes":[]}]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"2090"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us - QA test","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LcuyY4bAAAAAE2OzRFfA7vDWyohfZXyl2uTuHLa","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://goo.gl/maps/xY6429GTnEGuvd9R8","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Making the importance of safety personal","description":"From forestry sites to chemical plants, Mondi’s Uncoated Fine Paper (UFP) sites cover a breadth of countries, languages, cultures and working environments. While many of these sites had strong cultures of safety, accidents were still happening and, when they did, it was often within the contractor workforce. This suggested that, for some, the importance of personal safety still wasn’t resonating.","keywords":"Mondi, employee engagement, radley yeldar, safer workforce","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Making the importance of safety personal"},{"property":"og:description","content":"From forestry sites to chemical plants, Mondi’s Uncoated Fine Paper (UFP) sites cover a breadth of countries, languages, cultures and working environments. While many of these sites had strong cultures of safety, accidents were still happening and, when they did, it was often within the contractor workforce. This suggested that, for some, the importance of personal safety still wasn’t resonating."},{"property":"og:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/3grh5zbn/mondi_main_banner.jpg?width=600&format=webp&quality=100&v=1d8f8d3c8c262c0"},{"property":"og:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/mondi/making-the-importance-of-safety-personal"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Making the importance of safety personal"},{"name":"twitter:description","content":"From forestry sites to chemical plants, Mondi’s Uncoated Fine Paper (UFP) sites cover a breadth of countries, languages, cultures and working environments. While many of these sites had strong cultures of safety, accidents were still happening and, when they did, it was often within the contractor workforce. This suggested that, for some, the importance of personal safety still wasn’t resonating."},{"name":"twitter:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/3grh5zbn/mondi_main_banner.jpg?width=600&format=webp&quality=100&v=1d8f8d3c8c262c0"},{"name":"twitter:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/mondi/making-the-importance-of-safety-personal"}]},"contactPopup":{"showPopup":false,"popupTitle":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"Contact us on hello@ry.com
","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"Contact us on people@ry.com
","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"Read our full cookie policy.
","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}