Wipes made from plastic don’t break down in water like toilet paper. And because our toilets and sewers aren’t built for them, flushed wipes end up causing big problems in homes, communities and the environment. This was a big problem in the north east where wipes were causing 60% of sewer blockages. Northumbrian Water Group (NWG) brought us in to help solve the problem.
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","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/etzoodpe/btw_car-mockup.png?width=600&height=337&format=webp&quality=100&v=1d8d807a6fe8b60","tablet":"/media/etzoodpe/btw_car-mockup.png?width=900&height=506&format=webp&quality=100&v=1d8d807a6fe8b60","desktop":"/media/etzoodpe/btw_car-mockup.png?width=1540&height=866&format=webp&quality=100&v=1d8d807a6fe8b60"},"alt":"BTW Car Mockup","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"A problem, flushed ","text":"Taking inspiration from wartime public-message adverts, we applied a strong, colourful illustration style to our messaging. The campaign stretched across all NWG’s digital and physical channels and was a massive success, reaching more than 35 million customers. Most importantly, the campaign drove a 50% reduction in flushed wipes across the region.
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