{"cacheOverride":"","modules":[{"type":"header-text","label":"We created belief …","title":"through an inventive new name and brand for a drug safety leader","text":"","goBack":{"text":"Return to work","href":"/work"},"fullWidth":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/cylfox3d/1-qinescalogo-16x9-v1.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Fit for purpose","text":"<p>DSS, a world-renowned name in pharmacovigilance and drug safety solutions partner to some of the world's largest life science and drug companies, needed a rebrand. This would be more than a routine change: an acquisition presented an opportunity to build a brand that better represented the emerging future of the business.</p>","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/w1embnxi/2-qinescatoolkit-16x9-v1-compressed.mp4","configuration":{"autoplay":true,"loop":true,"controls":true,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"People-led leadership","text":"<p>A name doesn’t create a brand: it reflects what a business is and represents. We dug into DSS’ mission and culture, and acquainted ourselves with a complex, nuanced sector. One thing struck us above all: while the company offers cutting-edge tech, it’s the unique way its people collaborate that drives innovation and keeps clients coming back. 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The whole package – including a new website – has been loved and admired by president, leadership team and investors alike.</p>","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/xifmnjfu/7-qinecsa_casestudy.jpg?width=600&height=337&format=webp&quality=100&v=1d984db74bda470","tablet":"/media/xifmnjfu/7-qinecsa_casestudy.jpg?width=900&height=506&format=webp&quality=100&v=1d984db74bda470","desktop":"/media/xifmnjfu/7-qinecsa_casestudy.jpg?width=1540&height=866&format=webp&quality=100&v=1d984db74bda470"},"alt":"Two rows of Qinecsa booklets sitting on a purple 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