{"cacheOverride":"","modules":[{"type":"header-text","label":"We created belief...","title":"in SGS by helping it <br />reclaim its purpose","text":"","goBack":{"text":"Return to work","href":"/work"},"fullWidth":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/sx4nqvhb/sgs-globe-hero.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Message not received","text":"<p>SGS was a sophisticated reporter that had embraced integrated reporting and a total impact methodology that quantified its value to society. It had a wider problem, however: as the world’s leading testing, inspecting and certification company, SGS influences every aspect of our lives – but this story of scale and impact simply wasn’t cutting through.</p>","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/b0njleij/sgs_ipad-carousel.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"A simple, purpose-led story","text":"<p>One of SGS’ big strengths had become a reporting weakness: the diversity of its business left readers struggling to find relevant information. We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness.</p>","darkMode":false},{"items":[{"image":{"src":{"mobile":"/media/hhzhmc5y/sgs_selling-points.png?width=600&height=337&format=webp&quality=100&v=1d8d98a959fed30","tablet":"/media/hhzhmc5y/sgs_selling-points.png?width=900&height=506&format=webp&quality=100&v=1d8d98a959fed30","desktop":"/media/hhzhmc5y/sgs_selling-points.png?width=1540&height=866&format=webp&quality=100&v=1d8d98a959fed30"},"alt":"SGS's commitment to build a better, safe and more interconnected world in the report","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/ucjct4zw/sgs_tablet.png?width=600&height=337&format=webp&quality=100&v=1d8d98654b6a290","tablet":"/media/ucjct4zw/sgs_tablet.png?width=900&height=506&format=webp&quality=100&v=1d8d98654b6a290","desktop":"/media/ucjct4zw/sgs_tablet.png?width=1540&height=866&format=webp&quality=100&v=1d8d98654b6a290"},"alt":"A page in SGS's integrated report illustrates 125 locations that SGS operates in ","customCursor":null},"mediaType":"image"},{"image":{"src":{"mobile":"/media/xncndsmp/sgs_man.png?width=300&height=375&format=webp&quality=100&v=1d8d98a691aade0","tablet":"/media/xncndsmp/sgs_man.png?width=440&height=550&format=webp&quality=100&v=1d8d98a691aade0","desktop":"/media/xncndsmp/sgs_man.png?width=600&height=750&format=webp&quality=100&v=1d8d98a691aade0"},"alt":"A man is using SGS' industrial machinery  ","customCursor":null},"mediaType":"image"}],"type":"three-media","text":null,"link":null,"darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/0qkntmmp/sgs_04.jpg?width=600&height=337&format=webp&quality=100&v=1d8f8e0087137f0","tablet":"/media/0qkntmmp/sgs_04.jpg?width=900&height=506&format=webp&quality=100&v=1d8f8e0087137f0","desktop":"/media/0qkntmmp/sgs_04.jpg?width=1540&height=866&format=webp&quality=100&v=1d8f8e0087137f0"},"alt":"SGS 04","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Deeper understanding","text":"<p>SGS’ reporting today is a concise, easy to navigate suite of content, including film, brought together through a seamless online experience that offers readers clear routes to the information they need. Most importantly, the new approach to storytelling differentiated SGS in the market and built deeper connections with audiences through a better understanding of its real-life impacts.</p>","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/ukmd0c3b/sgs-ipadmockup.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"vimeo","id":"https://vimeo.com/781401238","configuration":{"autoplay":false,"loop":true,"controls":true,"mute":false,"customAspectRatio":""},"poster":{"src":{"mobile":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=600&height=337&format=webp&quality=100&v=1d9106a12f71220","tablet":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=900&height=506&format=webp&quality=100&v=1d9106a12f71220","desktop":"/media/dwidi2gf/screenshot-2022-12-15-at-094523.png?width=1540&height=866&format=webp&quality=100&v=1d9106a12f71220"},"alt":"SGS 2021 Full Year Highlights","customCursor":null},"customAspectRatio":"","customCursor":{"icon":"play-icon","text":"Play film"}},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"video":{"provider":"hosted","id":"/media/gpnl3nwy/sgs-numbersmodule.mp4","configuration":{"autoplay":true,"loop":true,"controls":false,"mute":true,"customAspectRatio":""},"poster":null,"customAspectRatio":"","customCursor":null},"mediaType":"video","darkMode":false,"darkModeHalf":false},{"type":"related-work","title":"See the work we do","link":{"text":"View all","href":"/work"},"items":[{"title":"Weir","href":"https://app-rycomv2-qa.azurewebsites.net/work/weir/celebrating-150-years-of-leadership","image":{"src":{"mobile":"/media/v33boihl/weir_carousel-2.png?width=600&height=337&format=webp&quality=100&v=1d8d740068de170","tablet":"/media/v33boihl/weir_carousel-2.png?width=900&height=506&format=webp&quality=100&v=1d8d740068de170","desktop":"/media/v33boihl/weir_carousel-2.png?width=1540&height=866&format=webp&quality=100&v=1d8d740068de170"},"alt":"Weir Carousel 2","customCursor":null}},{"title":"Smith + Nephew","href":"https://app-rycomv2-qa.azurewebsites.net/work/smith-plus-nephew/reporting-on-positive-real-world-impact","image":{"src":{"mobile":"/media/5flpip0x/splusn_carousel-2.png?width=600&height=337&format=webp&quality=100&v=1d8d985e98142f0","tablet":"/media/5flpip0x/splusn_carousel-2.png?width=900&height=506&format=webp&quality=100&v=1d8d985e98142f0","desktop":"/media/5flpip0x/splusn_carousel-2.png?width=1540&height=866&format=webp&quality=100&v=1d8d985e98142f0"},"alt":"A design system of Smith + Nephew's report with colour, font and pictures of the stakeholders ","customCursor":null}},{"title":"Investec","href":"https://app-rycomv2-qa.azurewebsites.net/work/investec/reinforcing-connections-during-the-pandemic","image":{"src":{"mobile":"/media/b2opvvnj/investec_zebra.png?width=600&height=337&format=webp&quality=100&v=1d8d98af5ee2990","tablet":"/media/b2opvvnj/investec_zebra.png?width=900&height=506&format=webp&quality=100&v=1d8d98af5ee2990","desktop":"/media/b2opvvnj/investec_zebra.png?width=1540&height=866&format=webp&quality=100&v=1d8d98af5ee2990"},"alt":"A shot from the back of a zebra","customCursor":null}},{"title":"Microsoft","href":"https://app-rycomv2-qa.azurewebsites.net/work/microsoft/communicating-historic-environmental-commitments","image":{"src":{"mobile":"/media/2s0mqhwt/microsof_report-cover.png?width=600&height=337&format=webp&quality=100&v=1d8d99a67628350","tablet":"/media/2s0mqhwt/microsof_report-cover.png?width=900&height=506&format=webp&quality=100&v=1d8d99a67628350","desktop":"/media/2s0mqhwt/microsof_report-cover.png?width=1540&height=866&format=webp&quality=100&v=1d8d99a67628350"},"alt":"The cover page of the sustainability report with the scene of aurora ","customCursor":null}}]}],"pageType":"caseStudyPage","id":1461,"languageCode":"en-US","pageName":"Reclaiming purpose, building differentiation","scrollSmoothness":1.0,"gtmCode":"GTM-T8Z5F55","topNav":{"logo":{"text":"Radley Yeldar Mark CMYK DK BLUE","href":"/media/mgml2qg0/radley_yeldar_mark_cmyk_dk_blue.png"},"nodes":[{"label":"about us","description":"Here is some text","boldWords":[],"href":"/about","id":"1128","nodes":[]},{"label":"what we do","description":"In today's world, businesses and organisations need effective, impactful and meaningful solutions to an ever broadening  range of issues.","boldWords":[],"href":"/what-we-do","id":"3798","nodes":[{"label":"Driving sustainability in business","description":"","boldWords":["sustainability"],"href":"/what-we-do/driving-sustainability-in-business","id":"3801","nodes":[]},{"label":"Building brands that work","description":"","boldWords":["brands"],"href":"/what-we-do/building-brands-that-work","id":"3803","nodes":[]},{"label":"Crafting transparent reporting","description":"Adding in a sharing description over here for the purposes of testing the navigation","boldWords":["reporting"],"href":"/what-we-do/crafting-transparent-reporting","id":"3799","nodes":[]},{"label":"Creating dynamic digital experiences","description":"","boldWords":["digital"],"href":"/what-we-do/creating-dynamic-digital-experiences","id":"3800","nodes":[]},{"label":"Designing campaigns that drive change","description":"","boldWords":["campaigns"],"href":"/what-we-do/designing-campaigns-that-drive-change","id":"3802","nodes":[]},{"label":"Producing powerful film & animation","description":"","boldWords":["film & animation"],"href":"/what-we-do/producing-powerful-film-animation","id":"3804","nodes":[]},{"label":"Making employee engagement","description":"","boldWords":["employee engagement"],"href":"/what-we-do/making-employee-engagement","id":"3805","nodes":[]}]},{"label":"work","description":"","boldWords":[],"href":"/work","id":"1214","nodes":[]},{"label":"journal","description":"","boldWords":[],"href":"/journal","id":"1722","nodes":[]},{"label":"people","description":"","boldWords":[],"href":"/people","id":"1675","nodes":[]},{"label":"contact","description":"","boldWords":[],"href":"/contact","id":"1449","nodes":[]}],"activeItem":"1461"},"footer":{"header":"We'd love to hear from you. ","text":"We’re a creative consultancy specialising in brand, corporate and sustainability communications. We combine inspiration and evidence to help build belief in our clients. ","copyright":"Copyright © Radley Yeldar 2025","headerLink":{"text":"Contact","href":"/contact"},"form":{"viewModelPath":"~/Views/Partials/Modules/_Form.cshtml","dynamicTitle":"Contact Us - QA test","id":"99bd1732-4dd8-463d-9f87-6b45669b46eb","formTheme":null,"title":"Receive our latest thought leadership direct to your inbox","text":"","recaptchaSiteKey":"6LcuyY4bAAAAAE2OzRFfA7vDWyohfZXyl2uTuHLa","verificationToken":"","publicationId":"3247","publicationDownloadUrl":null,"type":"form-rte","redirectUrl":null,"submitMessage":"Thank you\n ","disableGmail":true,"disableHotmail":true},"locations":[{"text":"London","href":"https://goo.gl/maps/Xs9gwyWqogFbx8T46","target":"_blank","isExternal":true,"isActive":true},{"text":"Birmingham","href":"https://goo.gl/maps/xY6429GTnEGuvd9R8","target":"_blank","isExternal":true,"isActive":true}],"locationsHeader":"Locations","socialHeader":"Follow us","columns":[{"title":null,"links":[{"text":"about","href":"/about"},{"text":"work","href":"/work"},{"text":"journal","href":"/journal"},{"text":"people","href":"/people"},{"text":"contact","href":"/contact"}]},{"title":null,"links":[{"text":"Terms of use","href":"/terms-of-use"},{"text":"Accessibility","href":"/accessibility"},{"text":"Privacy","href":"/privacy"},{"text":"Subscription preferences","href":"/subscription-preferences"}]}],"social":[{"link":{"text":"Facebook","href":"https://www.facebook.com/RadleyYeldar/","isExternal":true,"isActive":true},"type":"Facebook"},{"link":{"text":"LinkedIn","href":"https://www.linkedin.com/company/radley-yeldar/mycompany/","isExternal":true,"isActive":true},"type":"Linkedin"},{"link":{"text":"Instagram","href":"https://www.instagram.com/radleyyeldar/?hl=en","isExternal":true,"isActive":true},"type":"Instagram"},{"link":{"text":"Twitter","href":"https://twitter.com/radleyyeldar?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor","isExternal":true,"isActive":true},"type":"Twitter"},{"link":{"text":"https://www.threads.net/@radleyyeldar?hl=en","href":"https://www.threads.net/@radleyyeldar?hl=en","target":"_blank","isExternal":true,"isActive":true},"type":"Threads"}]},"seo":{"title":"Reclaiming purpose, building differentiation","description":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness.","keywords":"SGS, reporting, radley yeldar, user friendly reporting, SGS purpose","canonicalTag":""},"sharing":{"og":[{"property":"og:title","content":"Reclaiming purpose, building differentiation"},{"property":"og:description","content":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness."},{"property":"og:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/zbklli3b/sgs_apple-pay.png?width=600&format=webp&quality=100&v=1d8d9882127dd70"},{"property":"og:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/sgs/reclaiming-purpose-building-differentiation"}],"twitter":[{"name":"twitter:card","content":"summary_large_image"},{"name":"twitter:site","content":"@radleyyeldar"},{"name":"twitter:title","content":"Reclaiming purpose, building differentiation"},{"name":"twitter:description","content":"We crafted a dramatically simplified core story that, leaning heavily on SGS’ purpose, emphasised its place at the heart of an interconnected world. From this foundation we crafted an extended narrative, told through a consistent structure, that drove readers deeper into the company’s story. A refreshed approach to design brought further harmony, helping us add new layers of information without sacrificing user-friendliness."},{"name":"twitter:image","content":"https://app-rycomv2-qa.azurewebsites.net/media/zbklli3b/sgs_apple-pay.png?width=600&format=webp&quality=100&v=1d8d9882127dd70"},{"name":"twitter:url","content":"https://app-rycomv2-qa.azurewebsites.net/work/sgs/reclaiming-purpose-building-differentiation"}]},"contactPopup":{"showPopup":false,"popupTitle":"<h4>We would love to meet you. <br>Get in touch or visit our hubs in <br><span class=\"color-red\">London </span>and <span class=\"color-red\">Birmingham</span><span>.</span></h4>","buttonText":"Let’s talk","telephoneNumber":"+44 (0)20 7033 0700","popupItems":[{"title":"Thinking of becoming a client?","text":"<p>Contact us on <strong>hello@ry.com</strong></p>","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Anything else?","text":"<p>Contact us on <strong>hello@ry.com</strong></p>","link":{"text":"mailto:hello@ry.com","href":"mailto:hello@ry.com","isExternal":true,"isActive":true}},{"title":"Want to join us?","text":"<p>Contact us on <strong>people@ry.com</strong></p>","link":{"text":"mailto:people@ry.com","href":"mailto:people@ry.com","isExternal":true,"isActive":true}}]},"cookieBanner":{"heading":"This site uses cookies to offer you a better browsing experience.","body":"<p>Read our full <a href=\"/privacy\" title=\"Privacy\">cookie policy</a>.</p>","acceptText":"Accept cookies","declineText":"Reject cookies"},"enableCustomCursor":false}