{"cacheOverride":"","modules":[{"type":"header-text","label":"We created belief...","title":"by unifying and elevating Superdrug’s sustainability communications ","text":"","goBack":{"text":"Return to work","href":"/work"},"fullWidth":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/2uwbotbx/billboard_hero_v2.jpg?width=600&height=337&format=webp&quality=100&v=1d9f5fa3ab35280","tablet":"/media/2uwbotbx/billboard_hero_v2.jpg?width=900&height=506&format=webp&quality=100&v=1d9f5fa3ab35280","desktop":"/media/2uwbotbx/billboard_hero_v2.jpg?width=1540&height=866&format=webp&quality=100&v=1d9f5fa3ab35280"},"alt":"Image of the billboard which has an image of a happy woman with the Superdrug logo and the words that feeling when you realise own brand has affordable vegan options and the strapline doing good feels super","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"side-text","header":"Building meaning through comms","text":"<p>From plastic-free product innovation to advocating for and with customers on topics like accessible contraception, Superdrug is a sustainability and DEI leader. 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Crucially, the process itself helped to build new understanding about how closely connected DEI and Sustainability are across the organisation, supporting efforts to drive yet more progress. </p>","darkMode":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/lkuoqfw1/guideline_overview.jpg?width=600&height=337&format=webp&quality=100&v=1d9f5fa140dfb30","tablet":"/media/lkuoqfw1/guideline_overview.jpg?width=900&height=506&format=webp&quality=100&v=1d9f5fa140dfb30","desktop":"/media/lkuoqfw1/guideline_overview.jpg?width=1540&height=866&format=webp&quality=100&v=1d9f5fa140dfb30"},"alt":"Image with a montage of screenshots from the creative presentation","customCursor":null},"mediaType":"image","darkMode":false,"darkModeHalf":false},{"type":"media-item","alignRight":false,"isAnimated":false,"fullWidth":false,"image":{"src":{"mobile":"/media/gipbomad/social_stories.jpg?width=600&height=337&format=webp&quality=100&v=1d9f5fac4e7e060","tablet":"/media/gipbomad/social_stories.jpg?width=900&height=506&format=webp&quality=100&v=1d9f5fac4e7e060","desktop":"/media/gipbomad/social_stories.jpg?width=1540&height=866&format=webp&quality=100&v=1d9f5fac4e7e060"},"alt":"Image of 3 mobile views with campaign content. 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